Coca cola marketing plan the coca cola products appeal to a wide range of people from all races, genders, and ages. T1,t4,t5,s2,s4,s5,s6 coca colas brand represents quality, taste and excitement to the market, qualities that remain unmatched by the companys competitors, thus severely. Cola company is a beverage company that is publicly listed on the new york stock exchange. However, to examine the ways in which the cocacola company has used marketing strategies to grow in the overseas. We have drinks and beverages for everybody and every occasion. Sep 08, 2018 marketing strategy of coca cola coca cola marketing strategy september 8, 2018 by hitesh bhasin tagged with. Coca cola marketing plan essay sample new york essays. Hubert patricot, president, european group cocacola enterprises, inc.
An evaluation of marketing strategies undertaken by coca cola. Coca cola market plan and market research free essay example. In addition, when the coca cola company started, it was selling soft drinks only but later the company. It is best known for its flagship product, coca cola, and is one of the largest corporations in the united states. It has a diverse product portfolio in the beverage industry. Marketing plan measuring success current strategy vs.
The company is hosting a wide range of beverage products to ensure customers wide choice. Coca cola international strategic management project report. Cocacola company is one of the fastest growing multinational enterprises in nigeria. After colonel john pemberton was injured in war and addicted to morphine, he looked into ways to find a cure for the addiction and finally in 1886, the first nonalcoholic version of a french coco wine called cocacola was made. Cocacolas headquarters are in atlanta, georgia, in america. Communication tools of coca cola coca cola promotion. After colonel john pemberton was injured in war and addicted to morphine, he looked into ways to find a cure for the addiction and finally in 1886, the first nonalcoholic version of a french coco wine called coca cola was made. The company have or owns and markets more than 500 nonalcoholic beverage brands, mainly carbonated beverages but also a variation of ordinary beverages, such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and.
The pepsi makes defense strategies so that it can maintain its position in the market. Coca cola owns the brand names of coca cola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks coca cola datamonitor, 2007. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and. The cocacola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca cola is one of the most leading company in soft drink beverage industry. It is best known for its flagship product, cocacola, and is one of the largest corporations in the united states. Besides the popular cocacola and coke brands the business uses more than 500 brands in over 200 countries or areas and serves 1. According to one brand marketing campaign coca cola advertising via various channels will feature all four different brands of. History has shown that the cocacola company has touched so many lives since world war ii retroplanet2008. May 27, 2010 its a detailed plan on coca cola company marketing stretegies slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Coca cola company is one of the fastest growing multinational enterprises in nigeria. This activity is based on how actively coca cola is applying promotional mix or communication tools for. They have the most dominant brand name all over the world. Hence, all these points give an overview on coca cola marketing mix.
It is one of the top companies of the world and has remained as the number 1. The cocacola company was founded in 1886 and over years later it is currently the worlds largest beverage company. Introduction coca cola is the oldest brand in bangladesh. The brand coca cola will always be the heart and soul of the coca cola company, but the company has outgrown its core brand. Pemberton, an atlanta pharmacist, when he tried to. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. An example for such successful implementation of marketing strategy is coca cola. Age and life cycle can be tricky variables because there are different needs and wants as accord to the age of a person. The company has a large product portfolio of sparkling and still beverages. Environmental analysis pest analysis is valuable while analyzing external environment where a business is conducted.
Politics there are not any legal factors affecting the marketing of this product. The coca cola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. From the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. We are here to refresh the world and make a difference. Age and lifecycle stage cocacola consumer wants and abilities change with age. Cocacolas current target market is adults looking for a new. John styth pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks, operating. From the last 50 year coca cola has been marketing its products through local representatives of.
Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. Marketing plan for coca cola essay example 1848 words. Identifying market segments andtargets formarketing. The coca cola company manufactures and sells more than 400 brands of products across the world, making it the leading company in terms of market shares, which are at least. In pakistan pepsi is the market leader and coca cola is its competitor. Hence the company has planned to use the reduced price point in order to penetrate.
Cocacola owns the brand names of cocacola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks cocacola datamonitor, 2007. Syed shahmeer hassan bba v strong vs weak pepsi and coca cola are strong competitors. Cocacola captures a market share of 26% where as the other products of cocacola company has very little share only 19%. Coca cola started as a cure for the addiction to morphine. Coca cola is famous for its worldwide rating and popularity as its products are sold to over 200 counties, while major competitors only sell in some countries, placing coca cola is an obvious and easily known by all people. With the perfect strategy and high revenue, the uk grocery sales were topped by coca cola as it topped. If coca cola used strong marketing with environment friendly attitude it may raise barriers to entry, thus decreasing the threat of new entrants to the industry.
History has shown that the coca cola company has touched so many lives since world war ii retroplanet2008. Cocacola is the worlds biggest softdrink company which manufactures and markets nonalcoholic drink focuses and syrups. We want to meet stakeholders expectations while demonstrating leadership for the future. But globally coca cola is pioneer and pepsi is follower. Explore the wide variety of products and beverages that the coca cola company has to offer. Coca cola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Our sustainability plan p rogress will come through daytoday diligence in delivering on our sustainability commitments and creating new solutions. This report looks at various marketing techniques used by coca cola to become one of the best known brands of the world. Coca cola s headquarters are in atlanta, georgia, in america. Apr 26, 2019 inside coca cola s marketing strategy. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility and great consumer connection. Coca cola went from a cocaineinfused elixir in 1886 to a ubiquitous sugary drink by 1929. Cocacola started as a cure for the addiction to morphine. The international empire of coca cola spans more than 200 countries.
The background of the company clearly illustrated in the beginning of this paper as well as the mix product of marketing. Proposed strategy compare coke life to different coke products compare it to similar products in the market. Marketing plan on marketing plan for cocacola marketing assignment cocacola is not a premiumpriced product, but it is comparatively expensive than other similar brands available in the market. Marketing budget will be allocated according to the requirements of the marketing plan. The brand cocacola will always be the heart and soul of the cocacola company, but the company has outgrown its core brand. The coca cola brand is globally valued and recognized. Marketing plan introduction pic the cocacola company was originally established in 1886 by dr. With the presence in more than 200 countries and the daily average servings to 1.
Identifying market segments andtargets formarketing strategy. Besides the popular cocacola and coke brands the business uses more than 500 brands in over 200 countries or. Marketing plan on marketing plan for coca cola marketing assignment coca cola is not a premiumpriced product, but it is comparatively expensive than other similar brands available in the market. Coca cola is a carbonated soft drink produced by coca cola company. Communication tools of coca cola free download as powerpoint presentation. This shows that cocacola company has a high market share. However, to examine the ways in which the coca cola company has used marketing strategies to grow in the overseas. The cocacola company should address external technological threats by investing directly in applied research to improve recording and monitoring of the sales, production and delivery process between the cocacola company and the bottling companies p. Apr 19, 2020 coca cola also engages in various csr activities to help support environmental and social issues across the globe. The cocacola brand is globally valued and recognized. The brand is present across more than 200 nations and is sold in packets of various sizes. The cocacola company is a beverage company that incorporated on september 5, 1919.
Marketing strategy of coca cola coca cola strategy. John styth pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Identifying market segments and targets for marketing strategy plan of cocacola company in. Thereafter, the coca cola company has decided to drop the prices to some extent but it has focused on the lowered price point of its new smaller containers. Learn more about the cocacola company, our brands, and how we strive to do business the right way. Marketing plan introduction pic the coca cola company was originally established in 1886 by dr. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy. Last important thing to consider is how to monitor all above discussed plans and activities. If you continue browsing the site, you agree to the use of cookies on this website. Marketing strategy articles coca cola is worlds leading soft drink maker and operates in more than 200 countries around the world.
Apr 21, 2011 the coca cola company should address external technological threats by investing directly in applied research to improve recording and monitoring of the sales, production and delivery process between the coca cola company and the bottling companies p. The coca cola company market plan marketing plan for a coca cola company analysis of company situation. Pdf coco cola marketing strategy and market plan ekin. Aug 19, 2019 marketing history market research in the beginning. Hence the company has planned to use the reduced price point in order to penetrate into the new cities where the prices are sensitive. Sep 07, 2016 marketing budget will be allocated according to the requirements of the marketing plan. Cocacola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Apr 15, 2020 the marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility and great consumer connection.
Presentation marketing plan of pepsi pepsi the coca. An evaluation of marketing strategies undertaken by coca. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. Despite having a higher price than many local and international brands, coca cola is still able to gain the highest level of acceptability among all. The report is also identified marketing strategies of the coca cola company which create opportunities for it to survive in the competitive. The products are priced competitively because of the heavy competition in the soda industry. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and inevitably regain. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Presentation marketing plan of pepsi pepsi the coca cola. It contributes to the highest sales of soft drinks globally. Pdf assignment on cocacola company ruhul amin and amirul. Because of this, cocacola has come up with long term objectives. Company achieves or exceeds all full year guidance. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states.
Marketing plan for coca cola company by tuf students. Coca cola advertising strategy is boldly experiential with innovative design of posters and print and media advertising. Cocacola reports strong growth in fourth quarter and full year 2019. Because of this, coca cola has come up with long term objectives. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. Despite having a higher price than many local and international brands, cocacola is still able to gain the highest level of acceptability among all. Explore the wide variety of products and beverages that the cocacola company has to offer. This activity is based on how actively coca cola is applying promotional mix or communication tools for increasing its brand equity. Learn more about the coca cola company, our brands, and how we strive to do business the right way.
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